Banner campaign on You Tube to promote the Brazilian Symphony Orchestra's concerts season.
To attract people to a music genre they don't usually listen to (and sometimes they think it's boring) we used classic movies to make people aware that they already like it. They just didn't notice.
credits
art direction
Augusto Correia, Leonardo Marçal, Rodrigo Lopes
copy
Augusto Correia, Leonardo Marçal, Rodrigo Lopes
production
Augusto Correia, Leonardo Marçal, Tycoon
client
Brazilian Symphony Orchestra
agency
Artplan, Rio de Janeiro, Brazil
awards
FWA - Public Shortlist
Best Ads - Best Interactive of the Week
Ihaveanidea - Top 10
MY ROLEconcept, art direction, copywriting, video case storytelling and storyboard, video editing, sound editing.
Project
THE SOCIAL
HOME TOUR
Overview
We had a challenge in our hands: sell a new real estate venture based on the tailor made concept in a market that is always promising a "home made for you". We used the decorated model apartment as platform to build an ambient media/POP strategy that uses technology to reach people emotionally.
credits
art direction
Augusto Correia, Moacyr Marques
copy
João Resende, Rodrigo Lopes
client
Carvalho Hosken
agency
Artplan, Rio de Janeiro, Brazil
awards
One Show Interactive - Merit
One Show Interactive - Merit
One Show Advertising - Merit
Webby Awards - Official Honoree
Webby Awards - Official Honoree
Webby Awards - Nominee
FWA - Site of the Day
FWA - Public Shortlist
New York Festivals - Digital Finalist
Midas - Promo Gold
Midas - POP Gold
Creativity Awards - Ambient Platinum
Creativity Awards - Digital POP Silver
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Facebook Studio - Selected for the Gallery
ABP - Promo Silver
CCRJ - Digital Merit
Colunistas Brasil - Promo Gold
Colunistas Brasil - Direct Gold
Colunistas Brasil - Outdoor Gold
Colunistas Rio - Promo Gold
Colunistas Rio - Direct Gold
Colunistas Rio - Outdoor Gold
Tomorrow Awards - Shortlist
El Ojo - Promo Shortlist
Ad Age Creativity - Spot of the Day
Best Ads - Best Outdoor of the Week
Ads of the World - 8.7/10
I Believe in Advertising - 4/5
Contagious Mag - Published on #30
Contagious Mag - Most Contagious 2012
Directory Mag - Published on #26
GDR Report - Selected
MY ROLEconcept, art direction, object design, tech logics, video case storytelling and storyboard.
Project
THE SOCIAL
HOME TOUR 2.0
Overview
The enhanced version of the successful campaign
"The Social Home Tour" experience.
credits
art direction
Augusto Correia, Moacyr Marques
copy
Augusto Correia, Rodrigo Lopes, João Resende
client
Carvalho Hosken
agency
Artplan, Rio de Janeiro, Brazil
MY ROLEconcept, art direction, copywriting, object design, tech logics, video case storytelling and storyboard.
Project
SEDEX
SPREAD IT
Overview
We created a new share button that integrates people’s favorite social networks. It’s called SEDEX Spreadt It. A web application for SEDEX, the leading express delivery service from Brazil. With just one click people are now able to share content with all their friends at once. A cool way to show brand's features in the web.
credits
art direction
Augusto Correia, Luiz Cesar Faria
copy
Henrique Louzada
production
D3
client
Correios
agency
Artplan, Rio de Janeiro, Brazil
awards
CCRJ - Digital Grand Prix
Creativity Awards - Digital Gold
Creative Review - Selected for Annual 2013
Colunistas Rio - Digital Silver
Young Guns - TOP 20 Guns
Abduzeedo - Best of the Week
Ads of the World - 7.8/10
I Believe in Advertising - 4/5
MY ROLEconcept, art direction, icon design, tech logics, information architecture, video case storytelling and storyboard.
Project
SEX, ________
& ROCK'N'ROLL
Overview
Rock in Rio is the world’s greatest music festival.
Due to its importance, the Government of Brazil
asked us for a anti-drugs campaign. The task was hard. A rock’n’roll festival standing against drugs?
How could we do that without the risk of damaging
the festival’s image? How to effectively reach a public
tired of theses messages telling them what to do?
credits
art direction
Augusto Correia
copy
João Resende
creative developing
Leonardo Marçal
client
Rock in Rio, Ministry of Justice
agency
Artplan, Rio de Janeiro, Brazil
awards
ABP - Digital Grand Prix
FWA - Public Shortlist
Young Guns - PR Bronze
New York Festivals - Digital Finalist
Creativity Awards - Digital Gold
CCRJ - Integrated Merit
Colunistas Brasil - Digital Gold
Colunistas Brasil - Integrated Gold
Colunistas Rio - Digital Grand Prix
Colunistas Rio - Digital Gold
Colunistas Rio - Integrated Gold
Ministry of Justice - Merit for valuing life
Ads of the World - 7.7/10
I Believe in Advertising - 4.5/5
MY ROLEconcept, art direction, tech logics, information architecture, video case storytelling and storyboard.
